4WD UTV Market Hits 420,000 Units as Tariffs Bite The U.S. side-by-side market has stopped growing much on volume and is increasingly competing on margin. Makreo Research analysis shows the country’s 4WD utility terrain vehicle market reached 420,000 units in 2025, with the U.S. accounting for rough
Off-Road.com · 1 day ago
CFMOTO reported that it sold almost 200,000 motorcycles in the first half of 2026, with overseas sales accounting for around half of the total.
Powersports Business · 2 days ago
Three different riders have won the Dakar Rally aboard KTM machinery since 2023, including Argentina’s Luciano Benavides, who claimed the overall victory in January 2026.
Powersports Business · 8 days ago
High Lifter, Snorkel Your ATV, Falcon Ridge, and Side By Side Stuff are now all under the same umbrella.
RideApart · 18 days ago
The powersports powerhouse, SuperATV continues to grow. As they did before when acquiring Assault Industries and HCR Suspension to gain West Coast brand recognition, SuperATV is looking to grow south. With the acquisition of High Lifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, the fam
UTV Action · 21 days ago
The powersports powerhouse, SuperATV continues to grow. As they did before when acquiring Assault Industries and HCR Suspension to gain West Coast brand recognition, SuperATV is looking to grow south. With the acquisition of High Lifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, the fam
Dirt Wheels · 21 days ago
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV market-share gains and continued strength in side-by-sides helped offset weaker seasonal-product sales.
Powersports Business · 23 days ago
The Bombardier tariff dispute targets Canadian-built aircraft, not Can-Am vehicles. Here’s what it really means for BRP, parts and powersports prices.
Dirt Wheels · 23 days ago
Hyundai Confirms Body On Frame Midsize Truck to Rival Toyota Tacoma Hyundai is done playing it safe in the truck world. Since the car-based Santa Cruz never really set sales alight, the company has confirmed it is developing a true body-on-frame midsize pickup, one built to take on the Toyota Tacoma
Off-Road.com · 27 days ago
Rieju has just revealed part of its product line for 2027. Three 300cc two-strokes have been shown: the MR Racing, MR Pro and MR Hard Enduro models. Rieju is a Spanish company that originally made two-strokes for the domentic street market. Back in 2029 when KTM acquired GasGas, Rieju assumed the ri
Dirt Bike Magazine · 28 days ago
Ford reportedly still has an off-road Mustang in development, and it may carry the Baja name
Carscoops · 1 month ago
What if we used its lackluster sales to make what it always should've been?
RideApart · 1 month ago
Between the day a manufacturer decides a defect exists and the day a dealer can book the job sits an engineering and supply problem that owners never see.
The Offroading.News Desk · 1 month ago · Archive
A recall repair on a UTV or ATV runs through a dealer workflow with its own paperwork, parts pipeline and pay structure, and that shapes how long you wait.
The Offroading.News Desk · 1 month ago · Archive
A stop-ride instruction moves obligations onto the manufacturer, the dealer and the owner at the same time, and the three sets do not match each other.
The Offroading.News Desk · 1 month ago · Archive
The 'fits your vehicle' claim on a parts listing is the product of a data chain with several weak links, and knowing where they are helps you avoid a return.
The Offroading.News Desk · 2 months ago · Archive
Two federal agencies split the off-road world along a certification line, and the split decides how a recall is written, numbered and found.
The Offroading.News Desk · 2 months ago · Archive
Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of golf cars and personal watercraft to better respond to changing market demand.
Powersports Business · 2 months ago
A campaign is defined by a run of builds rather than by a model name, and the vehicle identification number is how a lookup decides whether yours is inside it.
The Offroading.News Desk · 2 months ago · Archive
The trails you ride are paid for by a patchwork of federal grants and state registration fees, and understanding the plumbing explains why some systems thrive and others close.
The Offroading.News Desk · 2 months ago · Archive
North American retail sales increased 4%, while off-road vehicle (ORV) retail rose 5%, allowing Polaris to gain ORV market share for the fifth consecutive quarter.
Powersports Business · 2 months ago
Two listings for the same component can name different vehicles, and the disagreement usually has a specific mechanical cause you can identify before ordering.
The Offroading.News Desk · 2 months ago · Archive
Average new car prices are nearing $50,000, but one-third of dealer inventory is priced below $40,000
Carscoops · 2 months ago
A TSB tells dealers how to fix a known problem, but it is not a recall and carries no promise of a free repair, so read it accordingly.
The Offroading.News Desk · 2 months ago · Archive