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4WD UTV Market Hits 420,000 Units as Tariffs Bite The U.S. side-by-side market has stopped growing much on volume and is increasingly competing on margin. Makreo Research analysis shows the country’s 4WD utility terrain vehicle market reached 420,000 units in 2025, with the U.S. accounting for rough

Off-Road.com · 1 day ago

Three different riders have won the Dakar Rally aboard KTM machinery since 2023, including Argentina’s Luciano Benavides, who claimed the overall victory in January 2026.

Powersports Business · 8 days ago

The powersports powerhouse, SuperATV continues to grow. As they did before when acquiring Assault Industries and HCR Suspension to gain West Coast brand recognition, SuperATV is looking to grow south. With the acquisition of High Lifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, the fam

UTV Action · 21 days ago

For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV market-share gains and continued strength in side-by-sides helped offset weaker seasonal-product sales.

Powersports Business · 23 days ago

Hyundai Confirms Body On Frame Midsize Truck to Rival Toyota Tacoma Hyundai is done playing it safe in the truck world. Since the car-based Santa Cruz never really set sales alight, the company has confirmed it is developing a true body-on-frame midsize pickup, one built to take on the Toyota Tacoma

Off-Road.com · 27 days ago

Rieju has just revealed part of its product line for 2027. Three 300cc two-strokes have been shown: the MR Racing, MR Pro and MR Hard Enduro models. Rieju is a Spanish company that originally made two-strokes for the domentic street market. Back in 2029 when KTM acquired GasGas, Rieju assumed the ri

Dirt Bike Magazine · 28 days ago

Between the day a manufacturer decides a defect exists and the day a dealer can book the job sits an engineering and supply problem that owners never see.

The Offroading.News Desk · 1 month ago · Archive

A stop-ride instruction moves obligations onto the manufacturer, the dealer and the owner at the same time, and the three sets do not match each other.

The Offroading.News Desk · 1 month ago · Archive

Two federal agencies split the off-road world along a certification line, and the split decides how a recall is written, numbered and found.

The Offroading.News Desk · 2 months ago · Archive

A campaign is defined by a run of builds rather than by a model name, and the vehicle identification number is how a lookup decides whether yours is inside it.

The Offroading.News Desk · 2 months ago · Archive

Two listings for the same component can name different vehicles, and the disagreement usually has a specific mechanical cause you can identify before ordering.

The Offroading.News Desk · 2 months ago · Archive